advergaming

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The market for learning games has greatly increased in recent years, and is expected to increase further in the years to come. It is no wonder, then, that there are large numbers of specialized game based learning and content transformation companies such as Indusgeeks engaged in developing Serious Games and Gamification tools for a variety

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With the growth of the Internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Theoretically, advergames promote repeated traffic to websites and reinforce brands in the minds of the gamers. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.”