Digital Media

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The recent uptick in gamification might have, more than you think, to do with keywords. The ill-defined, yet popular term has come to encompass serious games, screen and computer-based games, game elements, and a variety of permutations of the same. It’s popularity has fed a growing debate about it’s effectiveness. A body of research has evolved

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All you need to know about Microlearning!

What is microlearning? Microlearning is a focused learning nugget, wherein the content is engineered into a series of short, concise, and dynamic learning moments, each a complete experience on its own while supporting the learning sequence as a whole. In simple terms, it is learning in small steps which is made possible with the aid

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With the growth of the Internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Theoretically, advergames promote repeated traffic to websites and reinforce brands in the minds of the gamers. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.”