Advergaming – the new.. New Media?

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With the growth of the Internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Theoretically, advergames promote repeated traffic to websites and reinforce brands in the minds of the gamers. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.”

Indian Virtual Worlds and MMORPGs – GoJiyo, Chimpoo, Online Tales…

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The Indian virtual worlds and MMOGs ( Massively Multiplayer Online Games) market is starting to look up. VWs and MMOGs have been launched in the recent months to address all ends of the market. From Chimpoo a flash based kids world to the recent announcement of Online Tales an Indian MMOG by Swadesh Animation and … Continue reading Indian Virtual Worlds and MMORPGs – GoJiyo, Chimpoo, Online Tales…

Indusgeeks & Digital Touch EBusiness develop Dubai’s Virtual Transport Portal for Dubai Metro

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Indusgeeks partnered with Digital Touch EBusiness ( also known as Olive Global, outside of  UAE) , a Dubai based company, to develop and deliver an integrated virtual transport simulation for its Government client in Dubai. The primary challenge was to create an easy-to-access virtual simulation that would allow citizens and tourists to explore and learn … Continue reading Indusgeeks & Digital Touch EBusiness develop Dubai’s Virtual Transport Portal for Dubai Metro