New Media

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This article appeared in the 4Ps Business and Marketing magazine published by Planmanmedia ( November 21st , 2008 edition) under the title  ‘ Virtually yours … in our 2nd lives ‘. Virtual worlds like Second Life burst onto the digital marketing scene in early 2006 and since then it’s been a roller coaster ride for

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On the 28th of January Child Rights and You ( CRY) opened a virtual action centre in Second Life. (CRY already had a smaller functional presence on Second Life in Non-Profit Commons ) Indusgeeks partnered with CRY to conceptualise, design and create this presence as a part of an overall initiative to raise awareness about