Second Life India

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Cool article in the Economic Times about us.. 🙂 http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ET&BaseHref=ETM%2F2008%2F12%2F12&ViewMode=GIF&GZ=T&PageLabel=13&EntityId=Ar01301&AppName=1 Check it out 🙂

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This article appeared in the 4Ps Business and Marketing magazine published by Planmanmedia ( November 21st , 2008 edition) under the title  ‘ Virtually yours … in our 2nd lives ‘. Virtual worlds like Second Life burst onto the digital marketing scene in early 2006 and since then it’s been a roller coaster ride for

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Machinima = Machine + Cinema. It’s the art/science of making films or videos in real time  virtual environments ( like games or virtual worlds like Second Life). So why exactly is this any different from taking screenshots of your mage jumping off a rock in the Outlands? Essentially, it’s not very different and very different