Virtual Words Marketing

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With the growth of the Internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Theoretically, advergames promote repeated traffic to websites and reinforce brands in the minds of the gamers. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.”

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Cool article in the Economic Times about us.. 🙂 http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ET&BaseHref=ETM%2F2008%2F12%2F12&ViewMode=GIF&GZ=T&PageLabel=13&EntityId=Ar01301&AppName=1 Check it out 🙂