Virtual Worlds India

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With the growth of the Internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Theoretically, advergames promote repeated traffic to websites and reinforce brands in the minds of the gamers. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.”

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In the last post on the State of Virtual Worlds we covered my impressions from the Engage Expo’09 at San Jose. In this post we’ll look to answer why companies are moving back to basics with Virtual Worlds. The phrase “Virtual World” became so popular in 2006-08 that almost anyone doing anything remotely 3D or

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Update¬† Dec 9, 2009 : The event was a very interesting and the video for the same is available here : ThinkBalm Global Unlecture Event Thanks to Erica and Sam Driver of ThinkBalm for editing and posting this video. **************************************************** I am posting directly from Dr. Yesha Sivan’s blog who has done an excellent job