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Gamification Apps Can Boost Engagement & Retention (and 4 Examples of Apps Doing It Right)

gamification apps

 

Gamification is a very powerful tool to acquire, engage, and retain users for different purposes and different industries. In fact, according to a study conducted by Gigya it was found that gamification boosts engagement by one third, with online commenting rising by 13%, social media sharing by 22%, and content discovery by 68%. This study of billions of user actions with partners like Pepsi, Nike, and Dell, adding gamification to your site boosts engagement by almost a third of its value.

Gamification apps provide a simple path to fostering that kind of engagement and interactivity, especially in corporate e-learning. By making things fun, and appealing to people’s competitive nature, you can get them to do all sorts of things, from exercising and traveling to completing seemingly mundane tasks.

But you don’t have to be a gamification app to inculcate game tactics. Fitness apps have turned boring jogs into a fun race against zombie hordes. Productivity apps can most certainly pit us against the clock to get us to finish our to-do lists. And financial apps have even made paying bills a lot of fun.

With millions of apps available to users, building  gamification apps that stick needs more than just a fantastic product. It needs a great user experience as well. Even simple rewards like discount codes or digital badges can be sufficiently effective motivators for users to complete a task, make a purchase, or just share your gamification apps and it definitely works wonders in a corporate e-learning environment.

Below are five examples of gamification apps that are using gamification successfully to improve your productivity, health, and financial habits:

gamification apps

  1.  Todoist – Gamification for Your Productivity Management

Todoist is a productivity app that helps users track everything ranging from major work projects to daily household chores. The app uses gamification to prompt users to complete their tasks by rewarding them with something known as ‘karma points’ for every task they finish — and obviously negative karma for missing a deadline.

As users collect more karma they unlock new levels going ahead, from ‘Beginner’ ranging to ‘Enlightened.’ And they can instantly share their karma score with friends on various social media outlets like Facebook, Twitter, and Instagram.

Recognition is by far the best motivator. Social sharing creates a healthy competition with friends and coworkers that inspires users to finish their tasks (increasing their use of the app), while also creating awareness and increasing brand loyalty.

 

    2. Goibibo – Gamification for Travel

Goibibo has also inculcated gamification apps to capitalize on the current trend: Indian Premier League. The app introduced goCashFest, which essentially allows users to earn GoCash when the Mumbai Indians play. By using the app while the team plays, users win GoCash for each 4s, 6s, 50, 100, wickets, and also wins during the match. This goCash is valid until the next Mumbai Indians match and can be used to make bookings available on Goibibo.

The popularity of IPL, in tandem with the approaching summer holidays, has ensured that this strategy is beneficial not only Goibibo but also to its users. Users are spending the goCash they win on bookings for their summer holidays, which seems like the perfect plan.

 

    3. Fitocracy  – Gamification Apps for Health & Fitness

Let’s be honest, we all need a little motivation to get out of a warm bed and show up every morning at the gym. Fitocracy is a fitness app that uses gamification apps to motivate users to achieve their targetted fitness goals.

It accesses user health data to create customized workouts and nutrition plans, then rewards users using gamification elements like points and badges for their achievements. It also pits users against other fitness enthusiasts to keep them motivated and eventually slay ‘the laziness dragon’.

   4.  Snapchat

With 160 million daily users, Snapchat is rapidly becoming an increasingly popular platform for sharing stories, photos consisting of videos, photos, and messages, often with quirky and fun overlays and filters as well. Two things that stand out that have made Snapchat an extremely popular app.

The first is the fact that all of the content you share on it disappears almost immediately after being viewed, which goes a long way toward helping ensure a given users’ privacy. The second is the fact that the more you use the app, the higher a score you earn and the more trophies and badges you’re awarded. While a high score or a raft of trophies won’t actually get you anything other than of course bragging rights among fellow users, it’s enough to help keep many people engaged and coming back to one amongst the several gamification apps available.

  1.  Starbucks – Gamification for Loyalty Programs

The Starbucks app features a loyalty system that rewards users with stars for each order placed, which can, in turn, be redeemed for free food and drinks.

With a rewards or loyalty program, apps can boost retention and engagement of users by incentivizing users to come back to the app to redeem the points or discounts they have earned from previous orders.

 

Get Started with Gamification Apps for Corporate e-Learning.

When it comes to engaging users, gamification apps are a powerful approach. And the best part? You don’t need to spend a ton of money to implement these strategies in your corporate e-learning environment. Awards, digital badges, competitions, and in-app quests keep user interest alive and promote regular gamification apps usage without requiring a huge budget.

Therefore, at Indusgeeks corporate e-learning combined with high fidelity learning/training simulations and gamification apps to improve your training outcomes by reducing the training time required (for both learners/trainers) and consequently, reduces the overall costs.