With the growth of the Internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Theoretically, advergames promote repeated traffic to websites and reinforce brands in the minds of the gamers. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.”
Sid Banerjee talking about browser based virtual worlds for business on CNBC
The Indian virtual worlds and MMOGs ( Massively Multiplayer Online Games) market is starting to look up. VWs and MMOGs have been launched in the recent months to address all ends of the market. From Chimpoo a flash based kids world to the recent announcement of Online Tales an Indian MMOG by Swadesh Animation and
Los Altos Hills, CA, May 5, 2010 – Innovation in Learning, a pioneer in the field of Immersive HealthCare Learning, Training and Collaboration, announced today that it has entered into a global partnership with India-headquartered Indusgeeks Solutions, a leading virtual worlds development and serious games company. Under the terms of the agreement, Innovation in Learning