indusgeeks

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With the growth of the Internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Theoretically, advergames promote repeated traffic to websites and reinforce brands in the minds of the gamers. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.”

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Los Altos Hills, CA, May 5, 2010 – Innovation in Learning, a pioneer in the field of Immersive HealthCare Learning, Training and Collaboration, announced today  that it has entered into a global partnership with India-headquartered Indusgeeks Solutions, a leading virtual worlds development and serious games company. Under the terms of the agreement, Innovation in Learning