What is the most effective approach for sales training?

game based training and sales gamification

Game based training or sales gamification are hot trends in the world of eLearning, with already pre-existing conferences presentations, books, articles, and actual apps.
This is because gaming is seen as a motivation for learning, by giving learners feedback, rewards, and also motivation through competition.
When you want to teach negotiation skills and communication skills to your sales team, you can either opt for a physical training session or an online training course, but even after the training session, doubts will always persist in how far your salespeople will use these skills in their job and how effectively they can retain and apply the skills. Thinking of a more potent and effective way? Why not use game based training to teach these skills?
Although game based training is paramount towards a very effective approach for developing and inculcating the necessary skills, especially towards sales personnel. Here is why game based training could possibly be the most ideal fit for your organization

  • Repetition until perfection
    One major problem learners face in product training is usually retention. Sales professionals need to have product information at their fingertips. While pre-existing learning/training content already exists, game based training can definitely act as performance support, how do you ensure that the learner’s interest in the course is maintained? Using game based training on the job can act as an effective training strategy.
    Knowledge needs to accumulate and using spaced repetition and immersive, interactive training in game-based learning can aid in knowledge accumulation. In simulations, repetition of training content is broken down into smaller chunks and reinforced periodically. This boosts long-term retention of the training content.
  • Offers Feedback Loops and Detailed Analytics.
    In any training program, it is essential to know how you are doing and how you can perform better. This is implemented through feedback loops, analytics, and well-structured assessments. In game-based learning for product training, the learner is presented with a challenge, depending on his/her choice of actions and decisions the user is gauged accordingly.
  •  Provides A Risk-Free, No-consequence Environment
    Game-based training in Sales training programs provides a risk-free environment along with minimal consequences to the user’s actions. Negotiation skills are best taught through game-based scenarios. Even if the user picks a wrong choice, he can fail in a risk-free environment. This obviously wouldn’t be possible when he is actually making a Sales pitch or negotiating with a client on a deal, where the only outcome would result in losing that particular sale if he doesn’t go about it the right way.
    A learner has the opportunity to approach a problem from various angles, without worrying about the consequences it may have in a real-life scenario. When it’s game-based, learning becomes more fun. At the same time, being involved in the game ensures that training is happening.
  • Boosts Interactivity and Immersiveness.
    Sales teams need to have a healthy competitive spirit and the desire to exceed Sales goals. This competitive spirit can be fostered and inculcated through interactive game-based learning. The learner can share and compare his progress in the game with other learners, and watch the leaderboard scores go up as he makes progress in the game.
    Games offer challenges, rewards, and risks and pique learners’ curiosity, thereby leading to an interactive learning experience.
  • Promotes Problem Solving and Decision Making
    When learners face a negative consequence to something they do, they will preferably not choose to make that mistake again. Making optimal decisions about key aspects is highly crucial and the most efficient way to close a sale is by trial and error which is solved by game based immersive training solutions.