CRY's global community meeting space

CRY's virtual product gallery

CRY's virtual office on Second Life

CRY's audio/visual and conference space

Kick-starting with an official presence in Second Life, the campaign spanned across various other New Media platforms. The Second Life drive was designed to elicit the highest level of engagement through simulations and educational games. The campaign also included a machinima viral played on websites and popular video sharing sites like YouTube.