Advergaming involves promotion through branded games and experiences. These branding and marketing-related immersive experiences are now moving away from the standalone client based virtual worlds, towards a more accessible virtual experience.

To address this need, we at Indusgeeks are now working on 2D and 3D browser based immersive experiences (games, machinimas, virtual tours etc.) using Shockwave 3D, Unity 3D, Flash and other technologies. We have delivered such experiences in Second Life for Tata Indicom, Child Relief & You (CRY) etc.

A talent hunt & social network for Tata Indicom's promotional campaign. Tata Indicom's "Follow Your Heart" Talent Hunt Space. Eliciting engagement through this CRY space in Second Life. A game for the Government of Dubai, to promote their transport system. These scenarios for Dubai's govt. highlighted the tourist spots in Dubai.

For Tata Indicom, we created a social application that represented their telecom network in Second Life.
The social branded app ('Follow Your Heart' Phone Network) allowed users to connect with each other. Users could also explore Tata Indicom's presence in Second Life through an interesting and widely-appealing Bollywood-based game play, wherein their ‘virtual’ CDMA handsets and the telecom network were the implied communication channels. In addition to this we also created a global virtual talent hunt in Second Life, which was sponsored by Tata Indicom.

Keeping in tune with the casual gaming revolution worldwide, we are using our expertise to serve clients within this domain as well.