Though many people might shrug off gamification as a fad, chances are you’re already using it. Do you motivate your employees with bonuses or prizes? Did you ever run a sales competition amongst salesman within the company? If you are that means you’re incorporating game elements into your daily work. To be clear, competition isn’t all bad, it just needs to be structured in a way that encourages team-effort and collaboration. The goal should generally be to involve all team members in the activity and not just the one hitting their numbers.
In this article, we will explore some of the main elements of sales gamification and how it could immensely benefit your organization.
eBay’s Bidding System
When eBay crashed into the e-commerce market, they brought with it one of the most significant and iconic versions of retail gamification.
The thrill of placing a bid to actually “win” a product instead of just purchasing it has created an entire culture of outbidding other customers, snatching obscure items, and trying to find elusive, rare items for a steal.
eBay’s bidding system is an example of retail gamification that increased the time spent on the site, allowed them to collect user information through account signups, and delivers an exciting interface to your customers. The competitive nature of users bidding against each other drives more transactions and gave auction winners a serious high that keeps them coming back for more.
Logging Activity Against Opportunities
For something as simple as logging into a CRM everyday tasks and activities sometimes tend to slip the mind of salespeople. Ever look at your open opportunities and see little (if any) activity logged against it? Some of this is simply because the activity isn’t being associated with the opportunity for whichever CRM you use. Some of it is just general inactivity. Run a simple competition that rewards points for logging activity against sudden opportunities and you will definitely see the results kick in.
Sharing Best Practices and Techniques
Salespeople are usually hyper-motivated by competition because it gives them an objective measure of how they’re doing relative to others. When they know this, they know what to focus on, and what we’ve found is that they start naturally seeking out their peers asking for tips and tricks, thus increasing efficiency overall.
Advancing Opportunities Through the Sales Process
We’ve heard this one umpteen times, and it’s a personal favorite. Check out your sales process to understand win rates by different sales stage. For example, we know that once an opportunity moves to stage three of the sales process our win rate doubles. Then running sales contests that trigger points when an opportunity moves to one of those key stages. Many companies incorporate this; it keeps their sales stage data accurate, and more importantly, gets those opportunities advancing.
Increasing Meetings Face-to-Face
We are all aware that most sales generally tend to close much faster if they’re face to face meetings instead of meeting over Skype or the telephone. But, imagine if you could have ample amounts of meeting to practice for with enough room to make errors and handle dicey situations the best way possible. Gamification of content allows you to do that in a simulated environment where you can go through the entire meeting with Choice based questions and close deals as fast and efficiently as possible.
Game-based training is one of the most evolutionary methods to keep a salesperson at the top of their game, they’re also available now at very affordable prices to transform your content into a fun, interactive and immersive experience.