The usage of gamification in corporate training has actually come a long way since its introduction which was nearly a decade ago. From just being a buzz, it is now becoming an accepted practice that has shown its versatility to be used for most of the corporate training needs.
The usage of Gamification in corporate training, especially via specialized gamification companies, demonstrates a much better learner engagement and learning experience for the user.
What Is Gamification in Corporate training?
Gamification companies that offer training through interactive training games and learning which has become a new approach that uses gaming principles and elements to meet the specified learning outcome.
- By actually adding fun to the learning experience, the learners can be engaged better.
- When applied correctly, gamification in corporate training will demonstrate a higher value in terms of stickiness of learning, better completion rates, and higher application of learning on the job.
Like any other learning strategy, the impact Gamification through interactive training games create for corporate training hinges on how good the concept is, and if it is applied correctly. An effective gamified concept should definitely have the following components:
- Capture and retain learners’ attention and engagement.
- Engage them through a relevant and meaningful narrative.
- Challenge them sufficiently.
- Provide feedback and pointers for improvement through analytics.
- Provide a sense of achievement and recognition through badges and rewards.
What Gamification Elements Are Generally Used In Corporate Training?
At Indusgeeks, our gamification practice uses the following key elements to craft a gamification strategy:
- Challenges (mapping to learning objectives).
- Levels (learning path).
- Instant feedback (to aid progress).
- Scores or Points (to impart a sense of accomplishment and gratification).
- Badges (for significant achievements).
- Leaderboards (for analytics).
- Competitions (to actually assess where the learner stands against his/her peers).
- Collaboration (when multiple teams play).
How Can Gamification In Corporate Training Be Used In Workplaces To Enhance Learning?
Gamification is an effective learning strategy especially when implemented by gamification companies that can be used to significantly improve the learning experience, as it:
- It promotes friendly competition.
- It helps impart a sense of achievement in learners.
- Engages learners to achieve the desired behavioral change.
- It motivates learners to advance through the course and take action, thereby influencing their behavior.
In other words,
- Gamification addresses and uses the precepts of repeated retrieval and spaced repetition to sow the seeds to noticeable behavioral change.
- Games can obviously be fun for the learner, yet significantly improve corporate training and learning. In other words, players can have fun as they progress through the game, and yet will get to experience learning and training when they’re absorbed in the game-play.
- These gamification elements with high levels of engagement bring about an increase in knowledge retention.
Here are some strategies to enhance your training initiatives at the workplace :
Establish very specific learning outcomes.
Gamification is fun, but it shouldn’t just be fun. You also need to consider exactly what you’re trying to achieve. Knowing your goals and how you’ll measure them ensures that your participants aren’t just having fun—they’re also learning and training at the same time.
Design reward systems related to the real world.
Once your learners have actually mastered the desired content, you want this knowledge to translate into that individual’s job performance.
One way to aid this translation is to go ahead and implement in-game reward systems that are completely tangible, recognizable, and relatable. What is even better, the points your participants earn in the game might represent the amount of commission which your salesperson would receive for these sales in real life. This cements the idea that the knowledge your participants are learning actually translates to real revenue for the company, plus dollars in their pockets and this can be incorporated fantastically into an organization by gamification companies.
Make gamification social.
Collaboration is considered to be one of the greatest benefits of gamification, so be sure to take advantage of it!
Ensuring that the experience as social is as possible for your learners, whether this means actually forming teams, competing, displaying and discussing the leaderboard, etc. Some companies even integrate existing social media, like Facebook, within the game.
We should harness the power of gamification to help your employees collaborate, enjoy a sense of camaraderie, and build relationships.
Make gamification challenging.
Ensure that your gamification is actually challenging enough to push your learners and users to the next level. Training that’s too easy will be ineffective and dull.
A challenging game-like experience is not only more effective, but it’s also more engaging and increases retention levels.
Gamify induction, sales process, and onboarding.
Induction, onboarding, and sales processes are well known to be notoriously boring, so this is one type of training you may want to gamify. Many gamification companies now have new employees create a virtual identity and complete missions, each related to some element of induction, onboarding and sales training.
The Future of Learning is now:
Gamification in its simplest form is primarily about reaching out to our most basic human desire of recognition and achievement. Gamification for corporate training inspires employee participation and serves as a highly appealing option in the future of corporate training and employee development across many diverse industries.
Therefore, gamification companies and game-based training companies like Indusgeeks combine corporate e-learning with high fidelity learning and games for leadership training simulations and gamification apps to improve your training outcomes by reducing the training time required (for both learners/trainers) and consequently, reduce the overall costs.