What is Gamification?
Gamification is the process of taking something pre-existing, be it training content or an enterprise application and introducing game mechanics and elements into it to motivate users participation, engagement, and loyalty. Gamification and game-based training have not only gone mainstream at this point, it’s begun to mature.
Gamified Training Courses typically have a storyline, and feature challenges, rewards, and analytics.
So what are the Gamification elements those are typically used in Online Corporate Training?
- Challenges (mapping to learning objectives).
- Levels (learning path).
- Instant feedback (to aid progress).
- Scores (to impart a sense of accomplishment and gratification).
- Badges and medals (for significant achievements).
- Leaderboards (analytics).
- Competition (to assess where the learner stands against their peers).
One of the largest challenges corporations face today is a lack of engagement among their workforce. This in turn leads to poor performance and prevents employees from reaching their potential, hurting the bottom line. The goal of gamification is increasing that employees engagement level and retention level as well. It’s an excellent solution to a crucial, and ongoing challenges in any area.
The use of gamification for the purpose of onboarding is a great way to make a good first impression. New employees are generally nervous and confused yet eager to please and learn on their first day. Gamification can make the process of getting to know their new role fun, immersive and engaging whilst taking the edge off of their nerves. It can also make the integration into a new team easier.
A good way to implement it is by creating a series of challenges and games that scale upwards starting with entry-level tasks that allow for early wins, a sense of accomplishment and boosted confidence.
Generally, carving out the time and budget to invest in training is one of the biggest obstacles sales teams generally face. With the high cost of commute, coupled with fees for training courses and personnel along with the sales rep. Not actually spending time with the customer and in a training environment takes a huge toll on productivity and cost -efficiency.
Coaching salespeople to success became an extremely significant aspect of a sales manager’s role, in order to ensure their sales team performed at the highest possible standard. With the aid of game-based training for salespeople, sales coaching has the potential to be taken to the next level.
Compliance training generally has a reputation of being monotonous and boring, but nevertheless, it’s a necessity for most corporations. Instead of the typical presentation or lecture regarding the rules and ethics or compliance issues, gamification can be implemented to drop employees into a simulated mock investigation of a compliance breach instead. Consider teams and a competition for which group can get to the bottom of the breaching issue first. Think of the classic game Clue but for a corporate compliance breach learning the who, where and why along the way.
We’re always learning in both our personal and professional lives, and yet learning in the context of work isn’t always the most enjoyable and engaging. The problem is that it’s necessary for our job performance and always will be. So in a situation like this, where interest and motivation are low but the importance is high, gamification is generally the perfect solution. The use of game-like elements such as badges, levels and progress boards, helps to boost engagement and make learning an enjoyable experience.
Gamification can be used in almost any area of corporate training. Its use is only limited by our creativity. Our collective, natural inclination to engage in and enjoy games and competition is an effective way to exploit when it comes to corporate training, where the ultimate goal should be increased engagement and retention levels. Higher engagement always leads to better learning outcomes which lead to improving workforce performance and company success. Nothing improves engagement quite like gamification done well.