Simulations for sales training are total immersion sales training experiences that replicate your marketplace. Each simulation for sales training is specifically sales training designed and crafted for your organization. During the simulations for sales training participants:
Experience an entire sales cycle from opportunity identification to closing the deal and also
Competing against other teams. Competition is key in simulations for sales training since it keeps salespeople on their feet always strategizing and coming up with innovative and new solutions.
Receive in-depth well-analyzed feedback on sales skills and sales strategy throughout the sales cycle. Integrating all their previous sales training and product training.
ON YOUR MARKS, GET SET… AND SELL!
So what is the main reason new sales initiative fail? Salespeople lack confidence and ability in front of their first few clients! Simulators for sales training help sales teams achieve new levels of sales success. Stop allowing salespeople to practice on potential clients/customers. When launching a new product or targeting a new market, ensure your sales team practices skills like key messages, overcome objections and are prepared properly to succeed before your team connects with your clients and hesitates to deliver the message.
So what makes Simulations for sales training stand out from the rest?
Simulations for sales training are unique from other sales training programs in two ways:
- the level of customization
- the amount of time spent on practice and in-depth feedback.
Customization. Simulations for sales training is 100% customized to your company and your strategic challenges. You identify and analyze a specific business scenario and a company is created to allow the sales teams to tackle the challenges in that business scenario.
Using Simulations for sales training, you define a series of sales parameters for the simulated company, such as the competitors, marketplace changes, critical sales challenges, and common objections. Finally, you determine the individuals within the simulated company on whom the sales teams will have the opportunity to make calls.
In the corporate world, we know that having a well-drilled sales force is a key aspect of achieving successful sales targets and high conversion rates. Especially, if your sales team works remotely then this is critically important to the success of your sales strategy. Having a team of competent and staff that is adaptable will give your sales team the ability to:
- Implement new & emerging products easily.
Engage and communicate effectively within all levels of the organization.
Track performance and improve targets more accurately.
Sales training is critically important to the success of product launches, consistent sales performances, and meeting and surpassing corporate targets. There are many assorted methods of training a workforce but the most important method for your business is the one that gives the best results.
- Practice and Feedback: Simulations for sales training is an experiential program where the majority of the time is spent on practice and feedback. Learning occurs at three significant points:
- Strategy Planning Sessions: Each team spends time planning an overall effective strategy for the opportunity and time planning sales calls to execute that strategy.
- Sales Calls: Following each sales call, the sales team members observing the call, along with a faculty member, provide call-specific feedback on the things that could improve within the call and things that were dealt with well.
- Team Debriefs: After each call debriefing sessions at the individual tables, the lessons learned are discussed as a team.
This is one of the main reasons Simulations for sales training is way more effective than conventional training methods, let’s analyze in detail why Simulations for sales training are the way to go:
- The Most Effective Way To Learn Is Through Practise and Experience
Traditional forms of training often involve a sales training presentation in a classroom environment where the sales team are trained through repetition and through visual observation teaching.
This type of training does very little to stimulate the learning centers of the brain, the sales training pitch could definitely be very useful, but unless the trainees are stimulated constantly by being exposed to everyday sales scenarios the pitch only lasts a short moment in the short term memory before being forgotten.
Practice does make perfect and by putting each sales team through a set of scenarios they can learn in an interactive and stimulating manner. People learn best by making mistakes, not by having their hand held through the entirety of a boring dated presentation where retention levels become extremely low.
The difference between traditional sales training methods and newer simulations for sales training is that the latter forces your sales team to adapt and think for themselves. Sales simulation lets your staff experience the consequences of their mistakes instead of a trainer spelling it out to them and trying to rectify it.
- Implementing a Consistent Systematic Sales Strategy For All Staff
Your sales staff are a team of individuals, you will likely have a diverse spectrum of staff which has grown within the business over a number of years or have recently joined the team. This will eventually develop into wider inconsistencies in training depending on the strengths and weaknesses of each group/individual. The training that new staff receives is more likely fairly evolved and modern in contrast to the older training. In comparison, some longer reigning staff who may be stuck in their ways but still lead with experience over newer staff will have been trained in earlier versions of your sales strategy. You can bring consistency to your sales training by using eLearning simulation scenarios which are easy to deploy even through mobile phones, desktops, tablets and now even through more immersive platforms like AR and VR.
Sales simulation uses custom-built scenarios that help drill consistency into a team of individuals. Over time naturally the team will have developed habits that are not the most optimal and their way of doing things, but by using a range of scenarios on the team as a whole they can begin to identify areas that they can improve and follow a planned sales strategy more closely.
Bringing your sales team together as a unit is extremely important not just for sales consistency but for identifying areas of improvement within one’s sales strategy. You need to be able to trust your sales performance and analysis data, but you can only do that if you can trust that your sales team in working consistently.
During the simulation scenario, all data is recorded for future analysis and implementation. In order to further develop your team, you will have access to a plethora of data which will allow you to identify and give accurate feedback on weak points in your sales team’s performance.
- Motivate Your Experienced Staff To Learn New Techniques
Staff who have been great assets for many years can sometimes become stubborn in their ways, since it worked multiple times and hence, adopting new ideas can feel rigid and hard to do. What they have been doing for the past years has worked well for them, but this can be a crucial point whislt implementing new products and new strategies.
With these experienced staff members, you need to show them through sales simulation scenarios that there are other ways to improve and hit even better performance targets and conversion rates. Simply telling them what they should be doing is never enough to inspire and motivate them to learn something new. But if you can actually show them through scenarios and everyday occurrences how easily they could improve then you may find that a new product launch strategy is more easily adopted.
- Identify Staff Competencies And Weak Teams
Traditional classroom and presentation based training methods are mostly just a one-way street. There is no room for evaluating staff competencies in the way that simulations for sales training scenarios can. Identifying your staff competencies is an integral part of understanding what it is your staff needs help with.
Through the use of sales simulation training, your team can evaluate your each sales person’s understanding and their capability to execute on your company’s sales process.
Your staff will generally engage with virtual customers and be given different options for responses. There are no wrong answers, the purpose of the entire scenario is to allow your staff to go back and correct their mistakes, learning by doing.
Technology is monitoring and recording every step of the process which can help identify the strengths and weaknesses of your teams and the same for aspects of your sales strategy.
This, in turn, will give you opportunities to plan and rearrange sales teams to give balance to your sales force.