2018 has been a massive year for training using Augmented Reality (AR) technology. Moving forward into 2019, training using augmented reality technology will continue to proliferate the enterprise software development landscape and business owners will need to establish how augmented reality fits into their existing corporate training mix.
As with any new technology, a critical concern for big businesses is how to resource training using augmented reality projects and get new programs of work to market in the shortest possible time scale. Thus, augmented reality will increasingly be used in training and teaching (e-learning).
WHAT IS AUGMENTED REALITY?
Before we actually dive into the Rad, Bad, and Next Fad, we want to address the most common question we receive: what is the difference between augmented reality (AR) and virtual reality (VR)? In short, augmented reality places these objects in front of you, while virtual reality takes you to other places. It’s that simple!
So what trends does 2019 have in store for Augmented Reality?
While VR has developed a foothold in both consumer and business markets, training using augmented reality technology is set to outpace its growth drastically in the next few years.
1. Augmented reality in Marketing & Advertising
A number of brands have utilized Augmented reality for their own advertising campaigns. augmented reality can generally provide a completely personal experience to the consumer and facilitate an increase in both user engagement and brand recognition. Take the IKEA augmented reality app. It was launched in the fall of 2017 and enables users to visualize what a piece of furniture would look like in their actual house. Pretty cool huh!
This totally revolutionizes the buying experience for said IKEA customers. Businesses can use this opportunity to market the products to consumers in a whole new engaging way, by letting them visualize how a product can actually fit into their daily lives. Interactive training games
training using augmented reality is also a new way of engaging users while having extremely high retention rates.
2. Augmented Reality in Manufacturing
According to the Balance, as of July 2018, “The United States has currently 12.75 million manufacturing jobs. A rising subset of augmented reality software, Industrial training using augmented reality platforms, is specifically intended to assist those based in the manufacturing fields. Not only do these tools enable industrial employees to visualize a data set, but they can also assist in day-to-day physical labor jobs.
With manufacturing jobs directly on the rise, augmented reality software is likely the key in the digital transformation of this industry. These interactive training games are a huge factor in becoming one of the most potent training tools for corporate training.
3. Augmented reality in Health Care
The use of training using Augmented reality has positively impacted health care in an unexpected way— which is telemedicine. Telemedicine is the concept of receiving a medical consultation without physically being present in the same room as a doctor. Physical therapists can benefit the most from this. augmented reality technology can literally allow doctors to remotely administer therapy to their patients. Augmented reality software lets doctors map the necessary motions needed for physical therapy straight to their patient’s body. A specific type of augmented reality software specifically —augmented reality training simulators—can give both physical therapists and other health care providers the necessary in-depth training they need to succeed in their field.
4. Advancements in augmented reality as a powerful L&D tool
Research on the effect of augmented reality input on the brain (aiding attention and memory encoding) has highlighted the positive impact of augmented reality as a facilitating technology for ‘active learning through practice’. Many businesses are beginning to see the power of augmented reality in Learning, Training, and Development. augmented reality is increasingly seen as a tool that can drive both top-line growth and increase operational efficiency and time-saving. This becomes a very major factor in optimizing overheads and delivering on the bottom line.
5. Affordable costs
Unlike creating a virtual reality application, which can be an extremely expensive, complex, and time-consuming endeavor, building an augmented reality app is surprisingly affordable. And almost 3x as profitable as VR, according to numbers released by Digi-Capital. With a lower overall cost and a higher revenue potential, augmented reality is a no brainer for those looking to create an immersive experience that stands out from the crowd.
General Advancements in augmented reality in 2019
2019 is set to be another huge augmented reality for brands and businesses developing, launching and marketing new augmented reality applications. For many companies at the cutting edge of technological innovation, 2019 will witness successful augmented reality prototype projects maturing into full production based on proving commercial validity and ROI. This will be largely driven by an ongoing appreciation of AR’s commercial potential and acknowledgment that augmented reality has graduated beyond the realms of being considered a superfluous and gimmicky consumer-facing concern. Another key trend in the market will be the continuation of augmented reality establishing its rightful home in the realms of industrial application as the technology continues to demonstrate widespread benefits in terms of enhancing safety protocols and process efficiency. As demand for augmented reality development` capability continues to grow, big businesses will need to carefully consider how augmented reality projects can be resourced and how new immersive augmented reality applications can be launched to market in the fastest possible time frame.